The oil sands deposits in northern Alberta have become a focus of intense development in recent years. Indeed, bitumen and synthetic crude oil production from the oil sands has in the past decade reached levels that are substantial on an international scale. Oil sands production has become increasingly controversial because of several widely publicized environmental and health issues. These features have drawn the attention of local, national, and international media and environmental groups. For example, a recent article in National Geographic (Kunzig 2009) has brought oil sands development to the attention of an international audience. A number of environmental activists have highlighted concerns about the environmental and health impacts of oil sands development by advocating consumer boycotts1 and avoidance of oil sands products by foreign governments.